Goal is a Standard Chartered Bank community investment initiative which uses sport and life skills education to transform the lives of young women. The programme empowers adolescent girls living in urban settings for personal and economic development, providing knowledge and offering a safe place to play.
|The Business Case for Supporting Women and Girls|
Why does Standard Chartered support women and girls?
“Standard Chartered’s main markets are in Asia, Africa and the Middle East, and in these parts of the world many women haven’t been in a position to fulfil their full potential and that has a very broad impact on the way these societies and economies have developed,” said Peter Sands, Group CEO.
The business case is simple. Women are key drivers of economic development in our markets – and it’s our ambition to become a leader in women’s empowerment, supporting women in the workplace, women as customers and women in the community. If you don’t believe us, the numbers speak for themselves:
Goal sessions include a mix of sport and life skills education modules that cover topics including financial literacy, communication skills, and health and hygiene. Participants should be young women from urban or rural communities between the ages of 14 to 19, who are either in or out of school and who subsist on a low family income.
After 10 months, girls ‘graduate’ from Goal; young women who demonstrate interest and exhibit leadership qualities can be invited to become Goal Champions. They are trained to deliver the programme to other girls, allowing the Goal model to be replicated. Partnerships with local businesses, micro loan organizations or other organizations can be one way of providing additional training and loan opportunities for Goal Champions to further their professional aspirations.
Women Win’s Role
Through a partnership with Standard Chartered, Women Win has been charged with helping the Goal programme reach a larger audience. Through an interactive web platform and licencing model, in which organizations all over the world can download these materials, Women Win has given access to a quality and award winning curriculum to anyone, anywhere, using sports as a strategy to empower girls.
Women Win (WW) is recognised as a leading global organisation using sport as a strategy to advance girls’ and women’s rights. We are a registered charity in the US, NL and UK. At Women Win, we envision a world where women and girls are strong leaders and agents of change in their communities. Women Win’s goal is to be a globally recognized centre of excellence in identifying opportunities, building tools and creating partnerships with the aim of helping girls’ attain their rights through sport. www.womenwin.org.